Your communication plan is a critical component to the success of your ambassador program. It's cool to have a program, but you have to get people to join it and let them know it exists!
For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.
Are you ready to take your customer relationships to the next level and transform those satisfied souls into passionate, brand-boosting ambassadors? Creating your very first ambassador program can be overwhelming and sometimes you don't know where to start.