Influence

What is Earned Media Value and how is it calculated?

Earned Media Value, or EMV, is one of the most widely used metrics for influencer marketing campaigns—but it’s also one of the most commonly misunderstood.

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Influence

Facebook Ambassador Programs

Social media ambassador programs are a great way to reach a wider audience and build awareness for your brand. If you are looking for new ways to promote your brand on Facebook, creating an ambassador program is a great option.

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Influence

Micro-Influencers: Why and how to work with these rising stars

Imagine this: You're scrolling through your social media feed, double-tapping on cute dog pictures and envying your friend's exotic vacation snapshots. Suddenly, you stumble upon a captivating post that seamlessly weaves in a mention of a new skincare product.

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Influence

3 questions you ask yourself about Gifting Strategies

For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.

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