Influence
Imagine this: You're scrolling through your social media feed, double-tapping on cute dog pictures and envying your friend's exotic vacation snapshots. Suddenly, you stumble upon a captivating post that seamlessly weaves in a mention of a new skincare product.
Influence
For a few years now, the notion of product gifting has burst into the strategic discussions of marketers. Having become a real visibility tool for brands, this practice is becoming more and more widespread until it becomes a notion that is crucial to master.