Looking for some inspo for your next video campaign? We've put this list together to help you get the creative juices flowing and make an impact with your next UGC campaign. Have a look and get inspired!
May 30, 2023
User-generated content video is the real deal. It's anything from amateur videos to livestreams, vlogs, and even unboxing videos - all created by users, not marketing professionals or brands.
It can bring a real authenticity and a human touch to your brand, plus it helps you reach new audiences and build relationships with them.
People are always looking for creative ways to express themselves and share their stories in social media - so user-generated content video is becoming more and more popular.
If you're looking for an effective way to engage your audience and boost your marketing efforts, it's definitely worth considering.
Learn everything about user-generated content in this comprehensive blog post.
Brands can spend tens of thousands created video assets for their marketing. There is the cost of the camera hire, model hire, editing fees and other hidden amounts. With UGC video on the other hand, brands can collect it for (almost) free!
User-generated content is super cost-efficient, and there's plenty of reasons why.
Primarily, it's made by people who are, like, super passionate about the product - they're not just doing it 'cause they have to, but 'cause they want to. That means they're more invested in the process and more likely to make something that'll resonate with your audience.
That's why it's so key to find and work with the right users.
User-generated videos get more views and engagement than brand-generated marketing vids, because they're more relatable and engaging.
People feel like they're seeing a genuine representation of the brand when they watch these videos, which makes them more effective. It's a fact.
Furthermore, since this content is credible, it can convincingly inspire prospects to also incorporate the brand’s products into their lives.
It's no secret that users love UGC videos. Building user engagement is a challenge, especially with all the distractions out there.
Showcasing unique, compelling and real content can be a game-changer. Surprisingly, videos accounted for 51% of web traffic in 2021 (Arcep, 2021). It's clear that users prefer video content to static content when it comes to making buying decisions.
People want to see videos featuring their peers to make the right choice.
User-generated video content can make a huge difference in terms of brand advocacy, trust and credibility.
It's created and shared on social media by people of their own free will, meaning their opinions are unbiased. Compared to other types of UGC, videos create 3x more reliability, as they can capture the energy and enthusiasm of the people involved.
Plus, UGV doesn't have any hidden agenda, making it more genuine and trustworthy than videos made by marketing professionals.
User-generated content videos can be a great way to promote your business. But how can you make sure your marketing buddies get the most out of them?
Publishing UGC videos in your social medias can help you reach a wider audience. By sharing UGC videos, you can get the attention of potential customers and show them what your brand is all about.
UGC videos have high engagement rates compared to other marketing content format. They are more likely to be shared than other types of content on social media, which can help increase brand awareness. This can lead to more people learning about your brand and visiting your website.
Don't forget to get the thumbs up from your followers if you wanna post their videos! Make sure to ask for permission, it's really important!
And if you want to make sure your content is seen by the right people, why not try out UGC video social ads? They're a great way to get your message across and reach your intended audience.
If you're looking to get the most out of your user-generated content videos, why not embed them in your email campaigns?
Email marketing has been the bread-and-butter of businesses for ages, and using UGC in your emails is a great way to engage your subscribers. No need for your audience to leave the email to view awesome visuals - they're already there!
Integrate user-generated videos into your website is a great idea! This can be done by displaying customer testimonials, product reviews, or other user-generated videos on your homepage, product pages, or other parts of your site.
By showcasing UGC videos on your website, you can reassure your viewers and provide them with the satisfaction that your products or services deliver.
It also helps in building up the trustworthiness of your brand and drastically increase the conversion rate of your website.
23 pages of 100% concrete advice.
With Iconosquare, we analyzed UGC strategies of prestigious brands such as L'Oréal, Bershka, Blissim, Louboutin, and many others!
Unboxing videos are one of the most popular user-generated content formats on social media.
Basically, these are clips of people filming themselves opening their package. Creators love this type of content because it's easy to make and it really grabs their audience's attention. It's like ripping open presents on Christmas Day!
You'll find unboxing videos without any editing, and some with lots of editing and an added rhythm.
Did you know that YouTube has a whopping 20 million results when you search “unboxing”? A Google Consumer Survey found that 1 in 5 consumers have watched an unboxing video.
Tutorials or product demonstrations are an awesome way for brands to show off their product's features and demonstrate how the user can benefit from using it.
hey can explain how it works and provide tricks on how to get the most out of it. This type of content is also useful for customers who already have the product, as they can get tips on how to maximize its use and get the most out of it.
You can use voiceover, add subtitles, or go straight to facecam - there are a bunch of options!
Back in the day, companies used to post written reviews on sites like Google and Trustpilot. Now, we're in a whole new world with user generated content.
Video reviews give you the perfect opportunity to show off the product or service in action and make your case. People love seeing the real thing, with a face cam or a voice over - it's honest and powerful!
or example, makeup reviews have been gaining a lot of traction lately, especially on social media. It's a great way to show people what users think about their cosmetics since there are so many different products available.
Trends are the hottest, most-shared videos that everyone replicates in social media. We usually refer to Instagram Reels and TikTok clips when we talk about them.
These trends usually come with their own unique sounds - either new music, or older tunes that come back with a choreography, or lyrics that can be acted out in the classic Point of View style.
Brands have been using these social media trends to get their message out there - by hopping on the bandwagon.
Carrefour regularly bounces on trends to create UGC-like TikTok videos that work well. Here's an example of a video surfing on the "You laugh, you lose" trend, which becomes "You laugh, you pay".
Brand and products are a huge part of our routine and we take them everywhere with us. Lifestyle UGC videos capture the effectiveness of a product in an organic way.
For instance, when a person films a video of themselves running in the park wearing their new Nike shoes, the shoes are visible in the video and the user tags the brand. This is a great way to position a product in everyday life.
Brands use these challenges as contests to create engagement with their community and make it fun, entertaining and useful to spread their message.
Brands can ask their followers to post on social media using their particular hashtag, much like a giveaway. As a reward for their efforts, businesses offer winners a prize.
It's a great opportunity to engage your audience in your brand's activities and get them talking.
For example, in 2021, Planters, a peanut and snack brand, launched the #PlantersTrickShot contest. The brand offered a $50,000 scholarship to whoever scored the craziest trick shot with a peanut and posted the video with the hashtags #PlantersTrickShot #Contest.
A lot of people are familiar with ASMR, but if you don't know, it stands for Autonomous Sensory Meridian Response.
Basically, ASMR videos are made to give auditory stimulation to your head, scalp and other places. It's a nice, calming feeling that's often accompanied by a tingling or shivering sensation.
You can find plenty of ASMR channels on YouTube, Deezer and, now, on TikTok. Naturally, brands are using this trend in their own content, creating ASMR-related UGC for their products.
Here is an example of an ASMR video on TikTok, that a UGC content creator makes for cosmetic brands.
Before and after videos are a great way to show what your customers can achieve with your product. You give a visual representation of the impact it can have.
This type of content can be especially helpful for products that require a certain level of skill to use. Seeing the progress someone can make with your product can be inspiring and motivating for potential customers.
Take the opportunity to include some tips and tricks to help your customers get the most out of your product and achieve the same results as in the video.
UGC can be used to get the word out there, not just to introduce new stuff but also to create popular formats to educate people on certain topics or spread a specific message.
This can be a great way to build loyalty and a sense of community, as customers feel like they are part of something bigger.
The brand So'Cup, which sells menstrual cups and panties, has chosen to post UGC-like videos to popularize the subject of menstruation in a relaxed way and remove the taboo around this topic.
Brands are now creating UGC-style content with the aim of staying true to the authenticity of UGC videos. Short and simple videos are the goal
It's a great way to promote your campaign without having to depend on user-generated content, which can be a bit hit and miss. As long as your visuals look like UGC, it'll do the job.
Dating apps have been incredibly successful, just look at what Tinder did with TikTok for instance. It's a great example of how powerful these UGC-like vids can be.
In this digital age, positive reviews are worth their weight in gold, shining like little gems in the vast expanse of google and reviews platforms. But wait, there's more to it than just a momentary pat on the back.