The best UGC CRM for campaign engagement

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May 26, 2023

The best UGC platform to boost customer engagement and brand loyalty

With user-generated content becoming a valuable currency for modern eCommerce brands, sourcing UGC can seem like mining for gold. As the importance of UGC grows for businesses, there is an increasing need to stay ahead of the game and have access to the best UGC CRM options available. From viral videos and reviews to stunning images, staying on top of your UGC is essential for engaging with customers and increasing sales.


User generated content (UGC) has become a powerful tool for eCommerce brands to engage customers and build brand loyalty. UGC is any content, such as reviews, videos, images, or other media created by consumers. When customers are encouraged to submit content to a brand's channel, they become more invested in the brand's vision and community. Leveraging UGC can be an effective way to amplify brand messaging while increasing engagement and sales.

However, sourcing UGC can be a challenge for brands with small followings. That’s where user-generated content platforms come into play. In this article, we take a look at the best UGC CRM platform available on the market today and provide tips for sourcing high quality user generated content.

What is user generated content?

User generated content (UGC) is any type of content created by customers that a company or brand can use to promote their product or service. This includes reviews, videos, photos, drawings, testimonials, interviews, how-to guides, memes—the list goes on.

The key difference between UGC and traditional content creation is that it is produced and shared voluntarily without any incentive from the brand itself. It’s seen as more authentic and genuine than other marketing efforts as it comes from customers who have already used or experienced the product or service.

Want to know more? Check out this comprehensive article on user generated content.

Why do brands need to source UGC?

As more people rely on online shopping for their everyday needs and experiences, it's become increasingly important for eCommerce brands to have an online presence. One of the best ways to do that is by leveraging user-generated content (UGC).

Using UGC helps to build trust in potential customers by providing them with real feedback from those who have already interacted with the product or service. It can also create stronger connections between customers and brands by giving them an opportunity to share their experiences with each other.

Using UGC also boosts engagement—a critical factor in success across all digital channels. By using customer stories in social media campaigns and creating personalized experiences on websites and landing pages, brands can drive more clicks and conversions.

How can a brand efficiently source UGC?

For brands with large numbers of followers on multiple social networks, sourcing UGC can be relatively straightforward; they just need to check regularly for posts tagged with their hashtag or account handle (or both). But this isn't always feasible for smaller brands or those starting out, who may struggle to source enough user-generated content.

That’s where user-generated content platforms come in. The best ugc crm platforms provide tools for collecting, curating, and managing customer reviews, images, videos and other types of content all in one place. This makes it easy for brands to identify the most impactful pieces of content from their customers.

Overview of Wiink, the best UGC platforms available

Wiink offers a powerful platform for eCommerce businesses to source UGC from customers and influencers, capture reviews and ratings, analyze customer insights, and boost engagement with beautiful visuals.

What are some tips for sourcing high quality user generated content?

When sourcing UGC it's important to be mindful of quality control. Not all content is created equal. To ensure that you're sharing the best possible UGC there are a few tips to keep in mind:

  1. Leverage influencers: Reach out to influencers in your niche who have a large following and are familiar with your product or service. While they may charge a fee, these people can provide high-quality content that resonates with their existing followers.
  2. Create campaigns around specific topics or themes: This will help you get more focused content from customers who are already interested in what you’re promoting.
  3. Utilize hashtags: Encourage customers to use specific hashtags when sharing images or videos related to your product or service.
  4. Offer incentives in exchange for content: Offering incentives such as discounts and freebies can encourage customers to share their experiences with your brand.
  5. Encourage customers to share their experiences: Creating contests and encouraging customers to tell their stories can be effective ways to source user generated content.
  6. Set up review requests: Automate review requests via email or SMS so that customers can quickly submit feedback after using your product or service.


User-generated content (UGC) is an essential element of an effective digital marketing strategy for brands looking to engage customers and build brand loyalty. Leveraging UGC is key to amplifying brand messaging, increasing engagement and sales. Brands starting out may struggle to source enough UGC from their existing followers, but there are user-generated content platforms available that make it easy for brands to efficiently collect, curate, and manage customer reviews, images, videos and other pieces of user generated content.

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