If you want your company to come out on top, it's all about forming a deep emotional bond with your customers through active community involvement. So, let's dig into the basics of creating a strong, genuine brand community from scratch. Get ready to build a kickass community!
May 24, 2023
In the quest for faithful customers, it's crucial for brands to cultivate and keep a squad of devoted fans who are crazy about their products or services.
In this cutthroat market, it's not enough to offer a decent product or service. You gotta create an unforgettable experience that fosters loyalty and a deep bond with your brand.
And to achieve that, you gotta learn the art of building a killer online brand community from scratch. Let's dive right in and uncover the secrets!
Here are the 9 steps to build a brand community online :
The first step to building an epic brand community online is to nail down your core values. These values are like your compass, guiding everything your brand stands for.
See, today's customers ain't just after profit-hungry businesses. They wanna support brands that have a higher purpose, that make a positive impact on the world.
Take a look at fashion icons like Patagonia and Allbirds. They're rocking it with the younger crowd 'cause they're all about eco-friendly fashion without sacrificing quality or breaking the bank.
So, it's crucial to walk the talk and let your values shine through in everything you do, both online and offline, so that customers can feel your brand's unique mojo from the get-go.
Communicate these values loud and clear, but not only on your website.
Spread the word on social media platforms like Facebook, Instagram, and Twitter. Let your values light up those feeds!
And here's a little secret sauce: get your team pumped up and involved in events that align with your core values.
This way, from the big bosses to the newbie peeps, everyone in your company will be on the same page and living up to the brand's awesomeness.
The second crucial step in creating a kickass brand community is all about building trust with your users, whether they're newbies or loyal fans.
See, before they jump on board, they gotta feel super confident about your business.
So, transparency is the name of the game, my friends. Lay it all out for them – clear pricing, top-notch product quality, and customer service policies that are rock-solid.
Oh, and here's a pro tip: make it a breeze for people to reach out to your support team whenever they hit a snag. Show 'em you've got their back by responding quickly to their feedback.
That's how you let them know their experience with your brand is your top priority.
Now, check this out: give your users the power to decide how much info they wanna share with you.
Let them choose what kind of notifications or emails they wanna receive. This way, they can rest easy knowing their data won't be collected without their consent.
And don't forget to explain why you need certain details (like payment info or addresses) for order processing and shipping.
When you're open about it, trust between you and your users shoots through the roof, keeping them loyal to your community for years to come.
To build an engaged following around your company’s products or services it is essential to create content tailored towards your target users which resonates with them emotionally while also leaving room for a bit of fun along the way.
Issues such as sustainability, social justice, diversity and inclusion are stealing the spotlight in people convos these days.
So it’s important that any content you generate is thoughtfully considered in this context.
Show your audience that you're on the same wavelength.
Also, keep in mind that for some users, what your company stands for is a bigger deal than the actual stuff you're selling.
Providing people with content that encourages conversation around topics that they care about could be the key to turning them into loyal brand ambassadors.
Whether it's kickass blog posts, captivating articles, interactive webinars, or jaw-dropping stories on social media, make sure it screams your brand's values while forging a deep connection with your target audience.
Influencer marketing has been all the rage in recent years, and for good reason.
It's a powerful way to reach a massive audience, quickly, while forming genuine connections between brands and people who share similar interests or lifestyles.
But here's the catch: when you team up with influencers, make sure they're aligned with your company's core values.
You don't wanna come across as fake or insincere, right? So, choose influencers who vibe with your brand's essence.
And influencer marketing isn't just about building brand awareness.
It can also boost customer loyalty by giving existing customers an exclusive sneak peek at new products or events. How cool is that?
Get influencers involved in customer service initiatives too.
Let them answer questions about your products or store policies. That way, you create a killer customer experience that leaves people super stoked.
And guess what? They'll become more engaged members of your brand community.
23 pages of 100% concrete advice.
With Iconosquare, we analyzed UGC strategies of prestigious brands such as L'Oréal, Bershka, Blissim, Louboutin, and many others!
User-generated content (UGC) is the ultimate weapon when it comes to showcasing the love and excitement your users have for your brand.
So encourage people to share their stories, photos, or videos about their experiences with your company.
It's all about creating that real, genuine connection between them and potential new members of your community.
UGC is like a goldmine for businesses. It gives you priceless insights into how people perceive your products and services.
Plus, it helps you uncover areas where you can make some killer improvements.
For example, if users shared a photo of themselves wearing a piece from your latest collection on social media, this can serve as powerful evidence for other potential customers that they too could look great wearing one of your items!
Furthermore, including helpful reviews and ratings on your product pages can work wonders.
It helps sway those undecided shoppers, assuring them that they're making the right choice by investing in your products.
So, start getting your users involved, harness their love, and watch your brand community thrive.
It's time to sprinkle some magic to turn customers into loyal members of your brand community.
Offer them irresistible rewards like discounts, free shipping, or exclusive group event access.
It's like a secret handshake that'll make them fall head over heels for your brand.
Just make sure to tailor these offers to those who've already shown interest in your company.
They're most likely to stick around and become regular customers than someone who has had limited interactions with the brand up until now.
We're all about building long-lasting relationships, right?
Additionally, providing personalized promotions based on previous purchases will help ensure that users feel valued and appreciated by the company which will lead to increased loyalty down the line.
Let’s dive into the world of top-notch customer service that'll win hearts and create devoted brand communities.
Here's the deal: whether it's tackling complaints on social media or swiftly sending out replacement orders, good customer service is the secret sauce.
It's what keeps your users coming back for more, creating that loyal following you've been dreaming of.
People crave assurance that you've got their back when things go haywire. That means responding quickly when they reach out through phone, email, or social media.
Try to offer them solutions that are tailored to their individual needs whenever possible.
It's all about making users feel like VIPs.
Simply put: never forget that each customer is unique ! Treat them that way, and watch the magic happen.
When you go the extra mile, it shows how much you value them and appreciate their patronage.
And guess what? Their loyalty to your brand will skyrocket.
So, wow them with your exceptional customer service skills and show them some love.
As users are increasingly looking for brands they can trust, demonstrating an openness and willingness to address people concerns and finding ways to create mutually beneficial partnerships with your most dedicated brand ambassadors can go a long way towards securing their loyalty in the future.
If you wanna lock in that customer loyalty for the long haul, building solid relationships with your existing customers is the name of the game.
It's all about engaging in meaningful conversations, tackling topics that matter to both of you, and being real about any hiccups along the way.
Let's make them feel like valued partners, not just numbers on a spreadsheet.
Consumers are increasingly looking for brands they can trust. They crave brands they can rely on.
So, show them you mean business by being open and ready to address their concerns.
Find ways to forge mutually beneficial partnerships with your most passionate brand ambassadors. It's a recipe for loyalty that'll stand the test of time.
Let's get those relationships rockin', have those heart-to-heart talks, and build a community of fiercely loyal members.
We're about to dive into the final piece of the puzzle: showing some serious love and appreciation for feedback and suggestions from your awesome community members.
Make them feel heard and valued like never before.
Let's encourage folks to have their say in decisions and share ideas about product design, pricing, and even promotions.
How? Digital surveys and polls are one of the best ways to go (among many others).
It's all about giving people a sense of ownership and gathering precious insights for areas where we can level up.
But there's more! No matter if their suggestion gets implemented or not, always remember to give a big thank you to your users for their feedback.
It's about showing them that we truly listen and value their input.
And guess what? That's the recipe for some serious customer satisfaction and loyalty.
Roll out the red carpet for your users, make them feel like rockstars, and watch your community thrive (online and offline too).
By following this winning formula, we'll create a group of loyal members who'll proudly champion our brand for years to come. So, let's roll up our sleeves, put these strategies into action, and get ready to conquer the world of brand communities.
Convinced of the power of an engaged community? Go further by putting it at the heart of your brand by implementing a Community-led Growth strategy.