Well, the bad news is that there's not just one answer… But the good news is : I've done all the research for you, so you don't have to! So, sit back, relax, and get ready to take some notes.
May 24, 2023
Many studies came out lately from some of the top digital marketing experts.
Let's introduce each of these latest ones and the incredible amount of data they analyzed to come up with their findings.
1. First up, we have Metricool. This social media management tool analyzed a whopping 1,907,846 TikTok videos from 48,591 accounts over a period of 180 days. That's a massive sample size that gives us a pretty accurate picture of the best times to post on TikTok.
2. Next, we have Hootsuite. This popular social media management platform analyzed 30,000 TikTok posts to determine the best times to post on the app. While their sample size is smaller than Metricool's, they still gathered a considerable amount of data to help us optimize our TikTok posting schedules.
3. Third on our list is Influencer Marketing Hub. This marketing agency analyzed over 100,000 TikTok posts to determine the best times to post for maximum engagement. With such a large sample size, we can be confident in the accuracy of their findings.
4. Last but not least, we have Hubspot. This marketing software company surveyed over 300 marketers to determine their TikTok posting habits and preferences. While this study is a bit different from the others since it's not based on hard data, it still provides valuable insights from industry experts that can help guide your own posting strategy.
With all of these studies combined, we have a wealth of data at our fingertips to help us optimize our TikTok posting schedules and increase our content's engagement on the platform.
Now that the introductions are done, let's take a closer look at what they found.
According to Metricool, the best day to post a video on TikTok is Friday.
Nonetheless, the gap in performance between the most and least successful days is not significant, although Saturday has been found to be the least effective day.
Hubspot, on the other hand, found that the best days to post on TikTok are Saturday, Friday, and Sunday, in that order. I
t's important to note that their findings differ slightly from Metricool's, but both studies agree that Friday is a good day to post on TikTok.
In terms of the worst days to post on TikTok, Hubspot found that Monday and Tuesday are the least performing days.
This means that if you're looking to increase engagement and reach more viewers, it's best to avoid posting on these days.
Now that we know the best and worst days to post on TikTok, let's take a closer look at the best times to post.
When it comes to the best time to post on TikTok, the studies are varied, but there are some clear schedule patterns emerging.
Metricool states that the optimal time for posting is from 6 PM to 8 PM, with the highest level of activity being at 8 PM (excluding Saturdays, when it is at 6 PM).
Hootsuite's study backs up these findings. They found that Thursday at 7 PM was the optimal posting time for maximum engagement.
Meanwhile, Hubspot's research indicates that a quarter of marketers consider the best time to post on TikTok to be between 6-9 PM, followed by 3-6 PM and 12-3 PM.
And, according to InfluencerMarketing Hub, the best times for each day are:
Optimal posting times on TikTok do vary according to the day and the study. One consistent finding is that the best times tend to be in the morning, early afternoon, or evening.
This makes sense given that TikTok's primary user base is Gen Z, who are typically in school during the day and more active on social media during their free time.
However, it's worth noting that these studies are just overall averages, and individual accounts may have different peak posting times depending on their specific audience.
It's important to pay attention to your own account's performance and experiment with different posting times to find what works best for you.
If you're looking to reach a massive audience on TikTok, it's not just about knowing when to post.
Your posting frequency can also affect how your content is distributed to your audience (TikTok recommends posting 1 to 4 times a day).
Metricool also explains that accounts with a huge audience (over 50,000 followers) tend to post more frequently, with an average of 2 videos per day, compared to one every two days for accounts with a tiny audience (0 to 100 followers).
However, the engagement rate is not greatly affected by the frequency of publication.
As per the information shared by Hubspot, a majority of marketers typically post on TikTok around 4-6 times per week.
It's important to keep in mind that excessive posting can lead to oversaturation.
Overloading your audience with content can lead to reduced views and engagement, which defeats the purpose of putting in the effort to create videos.
But, don't worry too much about posting too often or not enough, find a rhythm that works for you and your audience.
TikTok excels at delivering a customized blend of content to each of its users via the "For You" tab found on the app's homepage.
Nonetheless, the videos shown on this page are generally quite new, being less than two days old.
For improved outcomes, it is advisable to post on TikTok when your followers and fans are active on the platform.
This implies that finding the ideal posting time necessitates understanding your audience's whereabouts and when they are usually online.
To find times and days that works best for you and your audience, it's important to analyze publications that have worked well in the past.
You can do this by looking at the number of views, likes, and comments on each post, as well as the engagement rate.
By doing this, you can identify patterns and determine what types of content and publishing time your audience enjoys the most.
However, to get more detailed analytics (like comparison between number of views and engagements with the publication time), you'll need to log into your TikTok for Business account.
Don't worry, it's easy. Just follow these steps:
After figuring out the previous step, you can view your analytics by navigating to your TikTok profile, clicking on the three dots, selecting "Creator tools," and finally choosing "Analytics.”
Here, in the Overview section, you can view your TikTok follower growth, video views, profile views, likes, comments, and shares for the last 7, 28, or 60 days.
You can also set a custom date range for up to 60 days.
For more detailed insights, check out the Content tab where you can find extended data and analytics for each of your videos, including total views, likes, comments, shares, average watch time, watched full video percentage, and traffic source type.
However, note that all Content metrics are available for the last 7 days only.
The Followers tab provides insights into your TikTok audience, including their location, the most active times, and changes in follower growth compared to the previous period.
Additionally, you can view your profile views for the past 7 or 28 days by scrolling past the Followers graph.
By monitoring the number of videos they post per day or week, and analyzing how their content is performing, you can gain valuable insights into what works best in your niche.
Pay attention to their engagement rates and look for patterns in the frequency of their posts.
This will help you to determine when and how often you should post to keep up with the competition and stay top of mind for your audience.
To find your best time to post, keep experimenting with new times, days, and frequencies while continuously analyzing the results.
It's crucial to keep trying new things because the trends on TikTok change rapidly, and so do the needs of consumers and the way they consume content.
By constantly testing and analyzing, you'll be able to adapt to these changes and keep your content fresh and engaging for your audience.
Don't be afraid to take risks and try new things, as this will help you stay ahead of the curve and stand out in a sea of content on TikTok.
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